Fat Loss 4 Idiots
Have you heard of this new diet plan? It really is called Fat Loss 4 Idiots. I guess they took a note from the guys who brought us the “For Dummies” book series and tried to package their diet and weight loss program in the same light. Not a bad marketing ploy I must say.
It is far better than naming your company Medifast or something like that where the consumer has to actually guess what you are trying to sell. At Fat Loss 4 Idiots, it is pretty clear what they are marketing and who they are marketing it to.